With instant access to both table availability and customer information, you can quickly create reservations. There's never a reason to hunt for information about your customers or your reservations. Each time you fill a reservation, the table status is updated and the customer details added to your restaurant database. Find the optimum layout for tables and then use the Table Block feature to save more time. The referral system indicates who is supplying you with the most business and which advertising campaigns are the most effective. iMagic Restaurant Reservation keeps track of your customers, and automates the table availability process. iMagic Restaurant Reservation's powerful reporting system analyzes your reservations. The program's ability to track reservations over time makes it easy to do long-term marketing analysis. By identifying peak times, you can avoid long-term overstaffing problems. In addition to the built-in reports, it's quick and easy to create custom reports to track any facet of your business. Without the need for an expensive Customer Relationship Management (CRM) program, iMagic Restaurant Reservation turns your client database into a valuable marketing tool. It's easy to create personalized letters and mailmerge them into your favorite word processor or email program, and send special offers to your customers.