It looks like the iPhone, but it’s not ! However, it can do a few things that the iPhone can’t do. * Lock your screen and put it in your pocket without triggering unwanted actions * Launch commonly used programs with the touch of your finger * Start programs such as Pocket Outlook, Internet Explorer, MSN Messenger, Pocket Excel and Pocket Word and Skype. * Fully user configurable (not in demo version): assign any program to any button. Put your favourite app under the ‘My Own’-button. Launch Opera instead of Internet Explorer, or TomTom instead of Google maps * iLaunch will automatically detect if Skype and Google Maps are on your device, and prompt you to download it, if you don't have it installed. * There are also buttons for the camera...and ofcourse to make calls.